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This is Advertising?
Have you ever been to luckycharms.com? Well, it is not a site that is just shoving lucky charms coupons down your throat—it is a bit more peculiar then that.
When you first enter the lucky charms website you are greeted by a flash page that shows lucky the leprechaun split into multiple images—each a different color—and you are prompted to play a “race for the stars game that will help put lucky back together. As interesting as all these games are sure to be one can only wonder where the classic lucky charms coupons, and classic product line information lies.
However, the most peculiar thing about this website would be what it says at the bottom. At the very bottom in the right hand corner of the page there is a comic san type scroll being pulled by an airplane that reads, “Hey Kids, this is advertising”. Then in a more reserved font it reads “Moms and Dads: this site is fun and safe for kids! © 2008 General Mills”. One can only wonder what kind of lawsuit General Mills might have been in to have to put “Hey kids, this is advertising” on the page. Perhaps this website is a prime example of subliminal messaging on kids. After all, if a kid is playing a video game featuring Lucky from luck charms cereal he will of course want some Lucky Charms cereal.
I have nothing wrong with kids playing video games, and the video games featured on this website are pretty entertaining, but if you are going to have your kid playing on this page you might want to stock up on some lucky charms coupons.
When you first enter the lucky charms website you are greeted by a flash page that shows lucky the leprechaun split into multiple images—each a different color—and you are prompted to play a “race for the stars game that will help put lucky back together. As interesting as all these games are sure to be one can only wonder where the classic lucky charms coupons, and classic product line information lies.
However, the most peculiar thing about this website would be what it says at the bottom. At the very bottom in the right hand corner of the page there is a comic san type scroll being pulled by an airplane that reads, “Hey Kids, this is advertising”. Then in a more reserved font it reads “Moms and Dads: this site is fun and safe for kids! © 2008 General Mills”. One can only wonder what kind of lawsuit General Mills might have been in to have to put “Hey kids, this is advertising” on the page. Perhaps this website is a prime example of subliminal messaging on kids. After all, if a kid is playing a video game featuring Lucky from luck charms cereal he will of course want some Lucky Charms cereal.
I have nothing wrong with kids playing video games, and the video games featured on this website are pretty entertaining, but if you are going to have your kid playing on this page you might want to stock up on some lucky charms coupons.